THE TAG
THEORY
Sneakers, streetwear, handbags & rare cards, curated, authenticated, and ready to ship.
Pieces in Stock
10+
Authenticated · In hand
Air Jordan 4 Retro 'Toro Bravo' 2026
$320
01 The Inventory
SHOP BY CATEGORY
Tap a category. Every piece is curated, authenticated, and stocked with intention.
Now Shopping
SNEAKERS
02 Latest Drops
FEATURED PIECES
SneakersStockXAir Jordan 4 Retro 'Toro Bravo' 2026
SneakersGOATTravis Scott × Air Jordan 1 Low OG 'Sail Tropical Pink'
ApparelShopifyWolves Bodybuilding Club Camo Hoodie
AppareleBayHellstar Wolf / Skull Graphic Tee, Black
HandbagsShopifyLouis Vuitton Discovery Backpack MM 'Monogram Eclipse'
HandbagsShopifyMarc Jacobs The Medium Tote Bag 'Black'
Trading CardseBayCharizard Base Set 1st Edition, PSA 9
Trading CardsWhatnotCooper Flagg 2025 Topps Chrome Refractor RC, PSA 10
03 Our Roots
BASED IN
TRI-CITIES, WA
Built right here in Tri-Cities, Washington, Richland, Kennewick, and Pasco. A family-owned brand bringing together people who appreciate style, rarity, and authenticity.
04 Meet The Team
JORDAN PHIPPS
Manager of Operations · Co-Owner
Jordan serves as Manager of Operations and Co-Owner of The Tag Theory. His vision blends fashion, culture, collectibles, and entrepreneurship into one unique experience.
Est.
2024
Catalog
5
Base
WA
05 Coming Soon
WHAT'S NEXT
We're stacking features. Drop your email at checkout to get pinged when these go live.
Live Drops
Real-time releases
Soon →
Weekly Releases
Every Friday
Soon →
Card Breaks
Live & on demand
Soon →
Sneaker Calendar
Release tracking
Soon →
Consignment
Sell with us
Soon →
Sell Your Collection
Cash offers
Soon →
Buy / Sell / Trade
The marketplace
Soon →
VIP Membership
Early access
Soon →